Our ambition is to build the next generation of human centric, tech-enabled brands that reimagine what good health can mean. To do this requires consumer trust and operational scale to provide good food, from good sources which is good for you and the planet. We believe this is the future of food.
our story
SaladStop! was established in 2009 to fill a simple need for healthier food options in Singapore. This soon evolved into a larger movement (Eat Wide Awake) built around ecosystems and communities, and eventually turned into a dream of creating a new generation of transparent, tech-enabled health food brands with the upmost respect for the environment.
SaladStop! was the catalyst for the Group, offering signature salads, wraps and protein bowls and create-your-own options from over 65 fresh and sustainably sourced ingredients.
Heybo, known for its wholesome & flavourful warm bowls, followed in 2019 and has been a roaring success ever since. Wooshi expanded the group’s healthy offerings with a playful twist on maki rolls and poke bowls while celebrating the diverse flavours of Southeast Asia.
With these dynamic brands under one roof, FreshKitchen brings together a catering service for all occasions and leverages on the diverse offerings of all 3 brands.
The SaladStop! Group is on track to become Asia’s leading personalized nutrition company by leveraging it’s proprietary technology, deep nutritional expertise and strong footprint across the region. SaladStop! also achieved B Corp certification, further showcasing their dedication to balancing profit with social and environmental impact.
SaladStop! was established in 2009 to fill a simple need for healthier food options in Singapore. This soon evolved into a larger movement (Eat Wide Awake) built around ecosystems and communities, and eventually turned into a dream of creating a new generation of transparent, tech-enabled health food brands with the upmost respect for the environment.
SaladStop! was the catalyst for the Group, offering signature salads, wraps and protein bowls and create-your-own options from over 65 fresh and sustainably sourced ingredients.
Heybo, known for its wholesome & flavourful warm bowls, followed in 2019 and has been a roaring success ever since. Wooshi expanded the group’s healthy offerings with a playful twist on maki rolls and poke bowls while celebrating the diverse flavours of Southeast Asia.
With these dynamic brands under one roof, FreshKitchen brings together a catering service for all occasions and leverages on the diverse offerings of all 3 brands.
The SaladStop! Group is on track to become Asia’s leading personalized nutrition company by leveraging it’s proprietary technology, deep nutritional expertise and strong footprint across the region. SaladStop! also achieved B Corp certification, further showcasing their dedication to balancing profit with social and environmental impact.
Outlets
Nutritious
meals served
per year
Team members
in 2023
SaladStop! is on track to become Asia’s leading personalized nutrition company through human-centric, tech-enabled growth and leveraging on it’s footprint and multi-brand portfolio across the region. In 2023, SaladStop! also achieved B Corp certification, further showcasing their dedication to balancing profit with social and environmental impact.
HEYBO, founded in 2019, is your ultimate destination for tasty and nutritious meals that bring joy to your taste buds. With 9 outlets worldwide, Heybo’s menu features a variety of healthy warm bowls, hearty breakfast baos, and creamy dips. Heybo wants you to create your own personalized bowl, ensuring every bite is just the way you like it. With fresh, handpicked ingredients, Heybo delivers meals that are both wholesome and satisfying.
Wooshi takes sushi to a whole new level with their innovative approach to flavour and creativity. From signature rolls and poke bowls to customizable options, you have the flexibility to personalize your signature with your preferred ingredients. Wooshi wants you to create a dish that reflects your tastes and preferences, allowing you to enjoy a culinary experience like no other.
FreshKitchen, brought to you by the SaladStop! Group is your go-to destination for all things fresh and delicious. Since 2009, FreshKitchen has been on a mission to provide sustainable food solutions for everyone. With brands including SaladStop!, Heybo, Wooshi, FreshKitchen offers a diverse range of options to cater to every taste and occasion. Whether you’re hosting a party or simply looking for a wholesome meal, FreshKitchen has you covered.
Our Footprint
We want to share a more conscious way of eating and help people realise that our food, our communities and our environment are all connected. We believe that eating is about more than just being good for our bodies. It is about being good to everything around us too.
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