Established in 2009, SaladStop! started operations by simply providing our customers with the healthiest meal option. This soon evolved into a movement ‘Eat Wide Awake’ built around ecosystems and communities, and eventually turned into a dream of creating a new generation of transparent, tech-enabled health food brands with the upmost respect for the environment.

SaladStop!, which provided the spark and catalyst for the Group, is for the health-conscious; a salad bar offering thoughtfully curated signature salads, or create-your-own from the extensive variety of fresh and sustainably sourced ingredients. Heybo, known for its wholesome grain bowls, followed in 2019. Today it is a fun and vibrant brand offering playfully crafted grain bowls, fluffy breakfast baos and luscious dips, made with the freshest handpicked ingredients. The fun vibe continued and Wooshi was launched not long after, featuring an eclectic range of offbeat sushi rolls and bowls, embracing and celebrating the diversity of Southeast Asian flavours with each concoction. With these dynamic brands under one umbrella, it makes perfect sense to create Fresh Kitchen, a platform which provides catering options where customers could pick and choose across the brands, while taking the chore out of hosting an entire scrumptious wholesome meal.

SaladStop! aims to “bring freshness back to the table” and develop into the leading nutrition, health and wellness company. Serving the best tasting, most nutritious salads, wraps and grain bowls. Hence SaladStop! is well-positioned for further and sustained growth fueled by the global lifestyle trend towards healthy eating. This trend endures as city dweller prioritize health, nutrition, and environmental sustainability in their lifestyle choices.

HEYBO is a vibrant grain bowl brand that’s out to bring the fun back to the things that are good for you. The brand also aims to feed you with the best unique range of delectable grain bowls, hearty breakfast baos, and creamy dips. At Heybo, you can enjoy a medley of playful flavours- get creative and make your own, no one will stop you! While HEYBO serves fast, their food undergoes a slow cooking process, using handpicked fresh ingredients. This ensures it remains consistently wholesome and nutritious. This reflects the brand’s philosophy that fast food should always maintain its freshness, nourishment, and comfort.

Wooshi is not your typical sushi brand; it’s a culinary adventure waiting to be explored. Within it’s diverse menu, you’ll discover an array of Signature Rolls and Poke Bowls. Along with it there is also a customisable selection that allows you to let your creativity run wild.

Fresh Kitchen is brought to you by SaladStop! Group. Many hands with a shared heart on a mission to build a food solution for the future. The integrated ecosystem of the brands is creating a positive movement for the planet, and most importantly, for you. Fresh Kitchen believes that by putting your health first, you can do more, be more, and feel more. The brand roots are deep with SaladStop!, Heybo, Wooshi, and GoodFoodPeople, making it a versatile platform for food catering in Singapore. This makes Fresh Kitchen a powerhouse platform that seamlessly offers many favorite items from almost all of its brands. It is a one-stop shop that is certain to satisfy your every hosting need!