our story

SaladStop! was established in 2009 to fill a simple need for healthier food options in Singapore. This soon evolved into a larger movement (Eat Wide Awake) built around ecosystems and communities, and eventually turned into a dream of creating a new generation of transparent, tech-enabled health food brands with the upmost respect for the environment.

SaladStop! was the catalyst for the Group, offering thoughtfully curated signature salads, wraps and protein bowls and create-your-own options from over 65 fresh and sustainably sourced ingredients.

Heybo, known for its wholesome & flavourful warm bowls, followed in 2019 and has been a roaring success ever since. Wooshi expanded the healthy offerings with a playful twist on maki rolls and poke bowls while embracing and celebrating the diverse flavours of Southeast Asia.

With these dynamic brands under one roof, FreshKitchen now brings together a catering service for all occasions and leveraging on the diverse offerings of all 3 brands.

SaladStop! was established in 2009 to fill a simple need for healthier food options in Singapore. This soon evolved into a larger movement (Eat Wide Awake) built around ecosystems and communities, and eventually turned into a dream of creating a new generation of transparent, tech-enabled health food brands with the upmost respect for the environment.

SaladStop! was the catalyst for the Group, offering thoughtfully curated signature salads, wraps and protein bowls and create-your-own options from over 65 fresh and sustainably sourced ingredients.

Heybo, known for its wholesome & flavourful warm bowls, followed in 2019 and has been a roaring success ever since. Wooshi expanded the healthy offerings with a playful twist on maki rolls and poke bowls while embracing and celebrating the diverse flavours of Southeast Asia.

With these dynamic brands under one roof, FreshKitchen now brings together a catering service for all occasions and leveraging on the diverse offerings of all 3 brands.

Outlets

M

Nutritious
meals served
per year

Team members
in 2023

SaladStop! is on track to become Asia’s leading personalized nutrition company through human-centric, tech-enabled growth and leveraging on it’s footprint and multi-brand portfolio across the region. In 2023, SaladStop! also achieved B Corp certification, further showcasing their dedication to balancing profit with social and environmental impact.

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HEYBO, founded in 2019, is your ultimate destination for tasty and nutritious meals that bring joy to your taste buds. With  9 outlets worldwide, Heybo’s menu features a variety of healthy warm bowls, hearty breakfast baos, and creamy dips. Heybo wants you to create your own personalized bowl, ensuring every bite is just the way you like it. With fresh, handpicked ingredients, Heybo delivers meals that are both wholesome and satisfying.

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Wooshi takes sushi to a whole new level with their innovative approach to flavour and creativity. From signature rolls and poke bowls to customizable options, you have the flexibility to personalize your signature with your preferred ingredients. Wooshi wants you to create a dish that reflects your tastes and preferences, allowing you to enjoy a culinary experience like no other.

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FreshKitchen, brought to you by the SaladStop! Group is your go-to destination for all things fresh and delicious. Since 2009, FreshKitchen has been on a mission to provide sustainable food solutions for everyone. With brands including SaladStop!, Heybo, Wooshi, FreshKitchen offers a diverse range of options to cater to every taste and occasion. Whether you’re hosting a party or simply looking for a wholesome meal, FreshKitchen has you covered.

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Our Footprint

OUR IMPACT

Learn more about our journey in our sustainability report.

Saladstop


Salad Stop! aims to "bring freshness back to the table" and plans to develop into Asia's leading nutrition, health and wellness company serving the best tasting, most nutritious salads and wraps. Salad Stop! is well-positioned for further and sustained growth fueled by the global lifestyle trend towards healthy eating. This trend is expected to persist as city dwellers continue to change their lifestyle choices in the name of health, nutritional values and environmental sustainability.

We are located in:

Singapore

Phillippines

Hong Kong

Indonesia

Korea

Thailand

Vietnam

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Heybo


HEYBO is a vibrant grain bowl brand that’s out to bring the fun back to the things that are good for you. We want to feed you with the best, so we came up with a unique range of delectable grain bowls, hearty breakfast baos, and creamy dips to go with your lotus root chips. Here, you can enjoy a medley of playful flavours- get creative and make your own, we won’t stop you! We may serve you fast, but our food is cooked slowly with fresh, handpicked ingredients so they are as wholesome and nutritious as can be. That's how we believe fast food should always
be - fresh, nourishing and comforting.

We are located in:

Singapore

Phillippines

Hong Kong

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Whooshi


Wooshi is a place where sushi goes to lose its stuck-up image and party hard with flavours from South East Asia and beyond. Here you'll find a crazy range of Signature Rolls and Bowls, as well as a wild make-your-own selection that you can really go to town with. As a Brand, Wooshi has been built to embrace collaboration and experimentation. Many of the recipes were created after fun chats with friends, family and colleagues. Artists — local and international — were invited to put their own spin on its packaging, store design and communication. Wooshi’s simple goal is to create happy vibes and conversations around sushi, and work with anyone who thinks that way.

We are located in:

Singapore

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Freshkitchen


Fresh Kitchen is brought to you by the family and friends behind SaladStop! Group — Many hands with a shared heart on a mission to build a food solution for the future. Family founded in 2009, our integrated ecosystem of brands is creating a positive movement for the planet, and most importantly, for you. We believe that by putting your health first, you can do more, be more, and feel more. Our roots are deep with SaladStop!, Heybo, Wooshi, and goodfoodpeople, making Fresh Kitchen a powerhouse platform that offers our favorite items from almost all of our brands. It’s a one stop shop that is sure to meet your every hosting need!

We are located in:

Singapore

Hong Kong

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GoodFoodPeople


GoodFoodPeople, founded by the same family behind SaladStop!, is an online marketplace that offers a variety of plant-based ingredients specializing in homecooked meat-alternative proteins.We are on a mission to make delicious products crafted entirely from plants. All our products are produced from scratch in Singapore and are easy to prepare by heating them up and serving with a side dish or grain. We bring you various plant-based foods that are healthier for you and better for the environment. Our goal is to promote healthier food choices that are also environmentally sustainable by providing plant-based alternatives.

We are located in:

Singapore

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