Established in 2009, SaladStop! started operations by simply providing our customers with the healthiest meal option. This soon evolved into a movement ‘Eat Wide Awake’ built around ecosystems and communities, and eventually turned into a dream of creating a new generation of transparent, tech-enabled health food brands with the upmost respect for the environment.

SaladStop!, which provided the spark and catalyst for the Group, is for the health-conscious; a salad bar offering thoughtfully curated signature salads, or create-your-own from the extensive variety of fresh and sustainably sourced ingredients. Heybo, known for its wholesome grain bowls, followed in 2019. Today it is a fun and vibrant brand offering playfully crafted grain bowls, fluffy breakfast baos and luscious dips, made with the freshest handpicked ingredients. The fun vibe continued and Wooshi was launched not long after, featuring an eclectic range of offbeat sushi rolls and bowls, embracing and celebrating the diversity of Southeast Asian flavours with each concoction. With these dynamic brands under one umbrella, it makes perfect sense to create Fresh Kitchen, a platform which provides catering options where customers could pick and choose across the brands, while taking the chore out of hosting an entire scrumptious wholesome meal.

SaladStop! has been a leader in providing fresh, healthy salads, wraps, warm protein bowls and activated smoothies since 2009. With over 80 outlets worldwide, SaladStop! is well-positioned for further and sustained growth fuelled by the global lifestyle trend towards healthy eating. In 2023, SaladStop achieved B Corp certification, further showcasing their dedication to ethical business practices. The brand believes that eating well should never be a compromise, ensuring customers always have access to delicious and nutritious options. 

HEYBO, founded in 2019, is your ultimate destination for tasty and nutritious meals that bring joy to your taste buds. With  9 outlets worldwide, Heybo’s menu features a variety of healthy warm bowls, hearty breakfast baos, and creamy dips. Heybo wants you to create your own personalized bowl, ensuring every bite is just the way you like it. With fresh, handpicked ingredients, Heybo delivers meals that are both wholesome and satisfying.

Wooshi takes sushi to a whole new level with their innovative approach to flavour and creativity. From signature rolls and poke bowls to customizable options, you have the flexibility to personalize your signature with your preferred ingredients. Wooshi wants you to create a dish that reflects your tastes and preferences, allowing you to enjoy a culinary experience like no other.

FreshKitchen, brought to you by the SaladStop! Group is your go-to destination for all things fresh and delicious. Since 2009, FreshKitchen has been on a mission to provide sustainable food solutions for everyone. With brands including SaladStop!, Heybo, Wooshi, FreshKitchen offers a diverse range of options to cater to every taste and occasion. Whether you’re hosting a party or simply looking for a wholesome meal, FreshKitchen has you covered.